Cluster of Excellence
Engineering of Advanced Materials
There is hardly any area of life where materials do not decide about physical comfort, quality or success of a product. Most of the innovations are merged in the products and thereby lose their visibility. Creating public awareness and understanding for new high-performance materials for numerous applications is an important task for EAM’s PR & Public Outreach activities. We aim to communicate scientific progress and results to numerous target groups and to a broader public: pupils, students, teachers, scientifically interested but non-specialist citizens, journalists, politicians, representatives from business and academia as well as further multipliers.
Range of tasks
Current information on developments at EAM and its research topics are published via website, newsletters and press releases. We work in close collaboration with the FAU Press Office. EAM information of public interest is published via FAU social media channels.
One goal for EAM is to identify up-to-date topics concerning new materials, nanotechnology and -analytics, nanoelectronics, catalysis, optics and lightweight materials and, tailored to the specific target groups, make them accessible in the media. Furthermore, EAM publishes reviews in journals that appeal to the public, such as Jahresmagazin Werkstofftechnologien, Laborpraxis, chemie&more, Nanotechnologie aktuell and regularly in FAU print media.
In addition to a DFG image film produced 2009, EAM started to develop film presentations of science for diverse target groups in 2015 – an overview of particle technology for the Interdisciplinary Center for Functional Particle Systems (FPS) and a learning videos for the EAM pupils lab physics so far. In both videos fundamental research is explained in an illustrative and demonstrative way by using a mix of cartoon style animated graphics, interviews with scientists and the visualization of their laboratory work. Another video for the Center for Nanoanalysis and Electron Microscopy (CENEM) is planned for end of 2016.
EAM designs and organizes public events and exhibition and lectures for different research topics
Schoolchildren are the scientists, developers and consumers of tomorrow. Therefore, we consider it as an important task, to inspire them for science and technology.